The Sneaker Coalition

By Wesley Chism Jr., BASN Staff Reporter
Updated: February 8, 2011

SEATTLE (BASN) — This year in celebration of Black History Month, Nike, Converse and Jordan Brand have come together by recognizing Julius “Dr. J” Erving and Michael Jordan along with Kobe Bryant.

These athletes from various generations embody the values of Black History Month through their commitment to sport and the impact their presence has had on the world away from the hardwood.

Nike has chosen pioneers Michael Jordan, Julius “Dr. J” Erving, and Kobe Bryant from our NIKE, Inc. basketball brand portfolio as inspiration in the creation of an integrated collection of product (footwear & apparel).

Two distinct collections were created: Black History Month 2011 Collection and the Black History Month On-Court Celebration Collection, 2011.

“We are bringing together our top basketball brands and athletes to celebrate this important day and month,” said Craig Zanon, Nike Vice President and General Manager, Global Basketball.

“We’re also shining a spotlight on three of the game’s most pioneering spirits: Kobe Bryant, ‘”Dr. J” and Michael Jordan by creating product inspired by them.”

The Black History Month 2011 Collection Design details of the apparel and footwear collections will feature various inspirational iconography representatives of basketball “pioneer” athletes.

The Black History On Court Celebration Collection, 2011 collection features a wide array of basketball performance silhouettes across NIKE Inc that will be worn by 26 teams playing 13 NBA games on January 17th.

These shoes are guaranteed to become a must have for the sneaker enthusiast as well as the serious collectors. This isn’t some half baked idea, a lot of time and attention to detail was given to each stitch of these limited edition shoes.

1. The Modern Gold was chosen to represent all three pioneers’ championship call to greatness.

2. The Historic Black is to recall the black Converse Chuck Taylor All Star sneakers commonly worn by basketball pioneers in the 1960s; bestowing black sneakers with a magical aura.

3. Black African-American Handcraft to celebrate classic African-American art.

To continue the celebration, Nike Inc will make a sizable donation to the Big Brothers Big Sisters of America. I’m having a hard time right now deciding which pair to wear during the NBA All Star Weekend this year in Los Angeles.