ABA To Expand In Phoenix

By ABA Media Relations
Updated: July 12, 2008

ABAINDIANAPOLIS — In the grand tradition of alums like Julius “Dr. J” Erving, Moses Malone and Joe “Jellybean” Bryant, the ABAannounced its newest team, the Phoenix Fury along with its owner, and organizational leadership in a press conference this past Thursday at Greenway High School gymnasium located at 3930 W. Greenway Road, Phoenix, AZ 85053.

“There’s a lot of talent and sporting enthusiasm in the Valley,” said PhoenixCEO Xavier Mitchell. “We are really focused on tapping into that talent and generating community excitement around the Phoenix Fury.”

The Phoenix Fury encourages those interested in tryouts for basketball and dance teams to attend the press conference and gather additional information about qualifications as well as important upcoming dates.

The organizational leadership, including ABA great Joe Bryant, wereintroduced during the press conference and address the team’s key objectives in bringing the ABA’s unique style to Phoenix.

The team commentedon how the Phoenix Fury will utilize the unique amalgam of spectatorship, affordable family entertainment and athletic prowess that ABA basketball offers to build community support and generate an active fan base.

“We’ve assembled a group of truly talented individuals who understand what ABA basketball is all about,” notes Mitchell. “Old School, New Attitude.”

The ABA and Phoenix Fury are committed to providing a well-rounded, attainable sporting experience packed with high-flying slam-dunks, phenomenal long-range shooting, nimble ball handling and all-around brilliant athletic showmanship.

In addition to providing a fulfilling and exhilarating entertainment experience, The Phoenix Fury embraces the opportunity to mentor Valley youth through participation in various outreach activities and be a force for good works.

“We are thrilled to have the opportunity to re-acquaint people with the ABA’s old school style and new school attitude,” said Mitchell.

NOTE: For more information, contact Robyn Itule via e-mail at robyn@armstrongtroyky.comor phone 602-476-2382 (ext. 3).