Created by Peralta Illustration & Design based in Huntington, Conn., the contemporary logos will be used on apparel, merchandise, marketing materials, website and digital applications. 

“It is my sense that our new brand should aesthetically reflect the bright future of the SIAC while also keeping with the traditional color scheme of the conference,” said Commissioner Greg Moore.

“I truly believe that the SIAC is one of the best kept secrets in all of intercollegiate sports. The new logo will serve the SIAC well in connection with our rebranding efforts this upcoming year. I'd like to thank members of the Presidents Counsel and the Athletic Directors for their contributions during this process.”

The 13 member-institutions of the SIAC, in a five-state footprint which includes Alabama, Georgia, Kentucky, South Carolina and Tennessee, are: Albany State University, Benedict College, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College Morehouse College, Paine College, Stillman College, and Tuskegee University.