BIRMINGHAM – Farmers Insurance Group is now the title sponsor of the SWAC Football Championship Game and SWAC Basketball Tournament.

“We are elated to announce Farmers Insurance Group as the title sponsor for the SWAC Football and Basketball Championship Events,” SWAC Commissioner Duer Sharp said.

“This agreement with our newest corporate sponsor allows the rich history, tradition and legacy of our great conference to partner with the one of the nation’s most innovative companies while enhancing the Championship experience for our student-athletes.”

Founded in 1928, Farmers Insurance Group of Companies is the country's third-largest insurer of both private Personal Lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.

Among its many partnerships, Farmers has been a recent sponsor of the documentary film “Uneven Fairways”, profiling the journey of African Americans in golf, the Los Angeles Tennis Open, and the Los Angeles Sparks’ WNBA team.

“The title sponsorship means that Farmers is the ‘official insurance and financial services provider’ of the SWAC,” explained Faye McClure, Farmers Vice President of Strategic Marketing.

“The sponsorship is a Farmers tradition of reaching out to communities and young students in today’s world and letting them know we support them not only in athletics, but all that they do academically and in their future endeavors.”