WRONG ON SO MANY LEVELS-NISSAN ROGUE-COMMERCIALS

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Updated: September 22, 2015
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WRONG ON SO MANY LEVELS – NISSAN-ROGUE-COMMERCIALS

Gary Norris Gray-BASN- Staff Reporter

OAKLAND,CA-Ten years ago The Chevrolet Motor Company thought it was cute to have John Cougar Mellencamp sing the song “THIS IS OUR COUNTRY”, however they omitted minorities in their early commercials. This continued until television viewers spoke up and spoke out saying that Chevrolet wanted only cowboys and farmers to buy their product. It was a wakeup call for Chevrolet

https://garynorrisgray.wordpress.com/2013/01/22/not-our-country/

Here we go again! Only this time it is just plain UN-intelligence with the Nissan Rogue car commercials. This is another attempt to dumb down America-gone mad. At the start of the 2015 National Football Season three weeks ago. This commercial could be seen everywhere.

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IT IS JUST WRONG ON SO MANY LEVELS

THE COMMERCIAL CHALLENGE

A husband and wife goes to the airport in their Nissan Rogues to pick up his mom and dad. After the wife hugs her mother-in-law, they get in their separate cars and her husband challenges to her to a race saying “last one home, cooks.” Challenge Accepted. And, it’s on. As the song “War” by Edwin Starr plays in the background, the wife puts her Rogue in gear and speeds out of there. The mom and son exchange an exploding fist bump before they peel out. They speed past a construction zone that the wife and dad get caught up in. The frustrated father-in-law throws his hands up in the air. Then, they’re back in the race. They all make it home at the same time. The husband sighs. It’s another tie. His wife suggests ordering in.

This is truly a weird commercial. The song has nothing to do with the visual images on the screen…..while the occupants of the car  (happy face, middle class Caucasians) are being driven in a risky way through the city, re-arranging signs, speeding….the song is singing about death…..but they get home safely!!! What is the point of this? What is the subliminal message this ad is trying to convey.  Are they making light of this “Family Feud” as War?

These are the main bars in the commercial

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WAR- EDWIN STARR
War, huh, whoa-oh-whoa-oh, Lord
What is it good for?
Absolutely nothing, listen to me

War, it ain’t nothing but a heartbreak
War, friend only to the undertaker

This is so incorrect on so many levels I don’t know where to begin. As a child in the 1960′s we knew the heartbreak and pain of that decade. The fact that Nissan wants to trivialize these events with a car commercial is very disturbing and troubling.

1.) This was a protest song about the 1960′s.

2.) This was a WAR song about Viet Nam.

3.) This was about men coming home without legs, arms, or death.

4.) This was about a country divided and families divided.

5.) This commercial encourages aggressive and reckless driving and maybe be legally liable

This commercial wants you to think WAR is o.k. and for sale, no matter what the human cost

This song should not be used to sell cars

The writers and producers of this commercial should be ashamed of themselves for dishonoring Edwin Starr’s work for profit and sales of a new car and if I could drive I would be boycotting NISSAN MOTOR COMPANY.

The last issue is Mr. Starr’s family receiving royalties from this commercial?

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Would like to have The Cove Caravan, The Soul Patrol, and Pad Nation to do likewise and inform the NISSAN motor company that they made a mistake and need to correct the current Nissan Rogue commercial 

WAR- EDWIN STARR

War, huh, yeah
What is it good for?
Absolutely nothing, uh-huh, uh-huh

War, huh, yeah
What is it good for?
Absolutely nothing, say it again, y’all

War, huh, good god
What is it good for?
Absolutely nothing, listen to me

Oh war, I despise
‘Cause it means destruction of innocent lives
War means tears to thousands of mothers’ eyes
When their sons go off to fight and lose their lives

I said, war, huh, good god, y’all
What is it good for?
Absolutely nothing, say it again

Oh, war, is an enemy to all mankind
The thought of war blows my mind
War has caused unrest within the younger generation
Induction then destruction, who wants to die?

Oh, war, huh, good god, y’all
What is it good for?
Absolutely nothing, say it, say it, say it

War, huh, uh-huh, yeah, uh
What is it good for?
Absolutely nothing, listen to me

War, it ain’t nothing but a heartbreaker
War, it got one friend, that’s the undertaker

Oh, war has shattered many a young man’s dreams
Made him disabled, bitter and mean
Life is much too short and precious to spend fighting wars these days
War can’t give life, it can only take it away

Oh, war, huh, good god, y’all
What is it good for?
Absolutely nothing, say it again

War, huh, whoa-oh-whoa-oh, Lord
What is it good for?
Absolutely nothing, listen to me

War, it ain’t nothing but a heartbreaker
War, friend only to the undertaker

Peace, love and understanding, tell me
Is there no place for them today?
They say we must fight to keep our freedom
But lord knows there’s got to be a better way

Oh, war, huh, good god, y’all
What is it good for?
You tell me, (nothing) say it, say it, say it, say it

War, huh, good god, yeah, huh
What is it good for?
Stand up and shout it (nothing)

 Ms. Biancalana stated

PL Biancalana · 

Teacher at Casa Grande High School

I found the ad with that song so wrong on too many levels! The song is about the Vietnam War and Nissan is making the driving home of parents equal??? Aside from that lets look at advertising street racing as a cool action?? Thanks for all the dead kids at your hands!

Mr. West stated

Rich West · 

Smyrna High School

Really Nissan?? Racing dangerously through the streets, changing street signs? I own a nissan but after seeing that commercial, i am thinking of selling it…definitely will not buy another.

 

Commendations go out to Ms Biancalana and Mr. West who could not have made it more clear. Nissan needs to rethink the NISSAN ROGUE commercial

http://www.ispot.tv/ad/AkfU/nissan-rogue-family-visit-song-by-edwin-starr

Gary Norris Gray – Writer, Author, Historian. Gibbs Magazine-Oakland, California and New England Informer- Boston Mass. THE GRAYLINE:- The Analects of A Black Disabled Man, The Gray Leopard Cove, Soul Tree Radio In The Raw, and The Batchelor Pad Network on Blogtalkradio.com Disabled Community Activist. Email at garyngray@blackathlete.com

Garynorrisgray@Wordpress.com

©Copyrighted Gary Norris Gray @ Gray Leopard Prod

 

 

4 Comments

  1. Chris

    September 27, 2015 at 9:00 pm

    Oh my god you people need to find a life. Everyone in the county needs to grow up. . The commercial is just stupid and to start bringing in Vietnam Nam suggestions is embarrassing. I highly doubt that the writers, producers designers were thinking that. You can go into any club any weekend and here this song and people getting up and dancing. Yes it is stupid the commercial in general

    • Gary Norris Gray

      September 28, 2015 at 1:35 pm

      Then Explain to me Chris why that Commercial was either pulled or reduced this weekend

  2. Linda

    December 27, 2015 at 2:22 pm

    Lousy commercial!!!!

  3. Jack

    January 9, 2016 at 11:55 pm

    This is par for the course for Nissan these days; expensive yet idiotic commercials which make you want to change channels for thirty seconds. Zombie snowman. Murderous trees. Really, Nissan?

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