An HBCU hoop party in Milwaukee

By BASN Wire Services
Updated: August 4, 2010

MILWAUKEE — The Fresh Coast Classic Basketball Tournament has announced the participants in their 2010 basketball tournament. Bowie State University, Clark-Atlanta University, Johnson C. Smith University and St. Paul’s College will compete for this year’s championship title.

Scheduled to take place in Milwaukee at Wisconsin Lutheran College on November 26-27, the Fresh Coast Classic boasts an unforgettable experience that brings the legacy of Historically Black Colleges and Universities to Milwaukee. This year’s event will feature four HBCUs playing in four games over a 2-day period with 2009 Fresh Coast Champions, Clark-Atlanta University, defending its title. The four teams will participate in semifinal games on Friday, November 26 with the championship and consolation games taking place Saturday, November 27.

“We are excited about the outstanding match ups for this year’s Fresh Coast Classic basketball tournament,” said Harold Scott, Chairman of the Fresh Coast Classic.

“This is the fourth year of the tournament and we believe this year is going to be the best one yet. The Fresh Coast Classic is gaining momentum and has proven to be more than a basketball tournament; it’s a celebration of our country’s Historically Black Colleges and Universities that commemorates academic achievement, tradition and sportsmanship.”

“It’s a weekend filled with something for everyone.”

Traditionally, the Fresh Coast Classic has been an HBCU Classic, but this year’s event will expand to include eight area high school games that will follow the City/Suburban Holiday Classic format, in which a Milwaukee City Conference school will be paired against a Milwaukee area suburban school.

In addition, back by popular demand, the Fresh Coast Classic College & Resource Fair will provide Milwaukee youth and families the opportunity to explore the many educational options at HBCUs throughout the United States. In 2009, 16 states were represented by over 40 HBCUs and local colleges and universities.

NOTE: For more information on the 2010 Fresh Coast Basketball Classic and the College & Resource Fair, please visit or call (414) 550-0939.