Welcome to BASN Sports Business

By Roland Rogers, BASN Chief Executive Officer
Updated: May 23, 2010

NEW YORK (BASN)Welcome to BASN Sports Business where we cover the business of sports. Just like “show business” is more business than show, the same holds true for sports — which is more business than sports.

Whether we’re talking about amateur or professional sports, there is a prominent and omnipresent business component.

Here, at BASN, we’re dedicated to giving you the most comprehensive sports coverage, and hopefully, we’ve not only satisfied, but we’ve exceeded your quest to get the stories behind the stories.

For over a decade, BASN has redefined the boundaries of sports journalism; we’ve avoided no sports-related topic. We’ve spared no athlete, team, organization, owner, coach, media outlet, league, or sport. It’s why, you, the reader, have stuck with us.

And, we will continue to provide you with high quality reporting that you’ve come to expect. I first thought about covering the business side of sports in 2007.

Roland Rogers, CEO of BASN

Roland Rogers, CEO of BASN

In 2008, we really pushed to “internationalize” BASN, and in 2009, much of my energies were devoted to an historic run for New York City’s mayoralty so the pursuit to cover the business side of sports was delayed. But it’s 2010, and we can no longer neglect the “other side of the coin” — the business.

So after three years, I have decided to manifest my initial idea which was to cover the engine which ultimately drives sports — the business. And with renewed vigor and enthusiasm, I’ve assembled a team to be headed by business professor, Clifford Benton.

The business of LeBron is much more dynamic than the athleticism of LeBron. The business of Tiger Woods is much more compelling than the scandal of Tiger Woods. The business of the Super Bowl possibly being held at the new Giants/Jets stadium is more titillating than the game itself.

How much revenue did NIKE lose because they could not run those advertisements last year and this year during the NBA Finals featuring the LeBron and Kobe muppets?

Why does ESPN dedicate several hours of programming to a non-sport like, poker? How come boxing settles on having its biggest fights (i.e., Mayweather-Mosley) seen by as many people who watch Friday Night Fights on ESPN?

Why do some professional sports have salary caps and others do not?

Why doesn’t NASCAR get more play (is it because the power brokers are not based in New York City or Los Angeles) when it is a huge spectator sport that generates high ratings?

How have sports video games impacted sports viewing and participation? What does it mean for attendance and viewership when pro basketball doesn’t have one U.S. born, white male superstar (like Larry Bird)?

How come one of the most popular sports on the high school and collegiate levels doesn’t have a thriving pro version of the sport (I’m talking about women’s volleyball)?

How come Latino baseball players are not prominently featured as product endorsers? What does getting elected to the Hall of Fame mean for an athlete’s asking price for autographs, speaking engagements, endorsements, appearances, etc.?

Why does pro wrestling beat NFL football in the Monday Night ratings? How come Magic Johnson isn’t lauded for his business acumen? Why aren’t there greater efforts to stimulate female participation in sports (and I’m not talking about token efforts)?

Why are there PSL’s (Personal Seat Licenses)?

These are just a few of the topics we’ll cover. We’re also going to continue these discussions through our radio and television networks. We’ll have reader polls along with interviews of noted athletes, authors, agents, attorneys, sports journalists, coaches, owners, marketers, etc.

You’ll understand why I had to go in this direction — why I could no longer hold back — why the business of sports could no longer be ignored. We are raising our bar at BASN. Growing. Improving. And Educating.

Not just you, the reader, but ourselves as well.

Welcome to BASN Sports Business. And in our journey, you and I will both learn something about the world of sports that we knew, but may not have fully embraced—and that is when it comes to sports, “It’s more Business than Sport.”