A Group of Stars Give Back

By Wesley Chism Jr., BASN Staff Reporter
Updated: May 5, 2010

SEATTLE (BASN) — The NBA and State Farm have announced the launch of the first-ever NBA Cares Charity Challenge presented by State Farm, in which NBA stars will compete via the league’s Facebook fan page to help raise money for the charity of their choice.

Beginning today and continuing through 11:59 p.m. on Sunday, May 9, fans can view videos featuring NBA All-Stars Carmelo Anthony, Pau Gasol, Steve Nash, and Dwyane Wade each working with an affiliated charitable organization.

Throughout the weeklong program, fans will be able to vote for one of the four player’s videos on the NBA’s Facebook fan page (www.facebook.com/nba).

The player that collects the most fan support will win $10,000 for their selected charity, while the other three charities will receive a $5,000 donation.

“This challenge exemplifies the State Farm spirit of ‘being there’ and we are thrilled to team up with NBA Cares for the Charity Challenge,” said Pam El, State Farm marketing vice president.

“We’re excited to learn what selections the fans will make with their votes and to help support these amazing player-chosen charities.”

Charities players are competing for include:

Carmelo Anthony (DEN) Special Olympics

Pau Gasol (LAL) UNICEF

Steve Nash (PHX) Educare

Dwyane Wade (MIA) Project Medishare

“NBA players have always eagerly embraced the challenge of improving the quality of life in communities around the world,” said Kathy Behrens, NBA executive vice president of social responsibility and player programs.

“This challenge provides another way for our fans to connect with their favorite players and is a great example of the commitment the entire NBA family has to bringing attention to important issues on a global scale.”

NOTE: For more information about the players and their charities, please go to http://www.nba.com/nba_cares/charity_challenge.html.