Money, It’s Gotta Be The Shoes!!!!!!

By Wesley Chism Jr., BASN Staff Reporter
Updated: February 10, 2010

SEATTLE (BASN) — The NBA All Star game is just around the corner and I’m looking forward to seeing all of the action. One of the cool things about game that I always look forward to is seeing the different sneakers that the players would break out for the game.

It was Spike Lee that coined the phrase, “Money it’s gotta be the shoes”, in the classic Nike commercials that featured Michael Jordan and Spike’s altar ego, Mars Blackman.

Each commercial became instant classics and left you wanting more because you fell in love with those characters.

When I was a kid and I saw my favorite NBA players such as Jojo White, Tiny Archibald and Pistol Pete Maravich wearing Pro Keds, I had to have a pair! They came in high tops and low in leather and my favorite sued.

The distinguishing mark of Pro Keds was the two bold stripes on the side, which said it all.

Pro Keds is still a quality shoe with all of the integrity of years gone by.

Pony Basketball shoes was another hot sneaker on our block. You can catch Wilson Chandler of the New York Knicks doing his thing in them now and who could forget when the Houston Rockets Hakeem Olajuwon laced up with a pair of Kangaroos!

Whew, those were the days!

In 1974 Asics really came on the scene after a NBA All Star tour in Japan. Our High School basketball team wore Asics and I loved those shoes. They were a perfect fit straight out of the box and I didn’t have stuff the toes with socks to break them in and they lasted the entire season.

Now the first Slam Dunk Championship was won by Julius Erving at the 1976 ABA All Star game. He recaptured the title again during the 1984 NBA All Star game as a member of the Philadelphia 76ers wearing the Converse All Star.

Dr. J’s dunk from the free throw line is still one of the most imitated dunks today.

Now, when Showtime jumped off in LA and Magic Johnson was dishing off no look passes he was rocking the Converse Weapons. He and the Boston Celtics Larry Bird had some epic battles on the court and paired up for some awesome commercials as well.

As a matter of fact, their classic McDonalds commercial featuring a game of “H.O.R.S.E.” is being duplicated again with the Cleveland Cavaliers LeBron James and the Orlando Magic’s Dwight Howard as the stars.

***image8*** Hall of Famer, James “Big Game James” Worthy was the recipient of many of those passes from Magic as he soared to the basket in his New Balance Shoes. These shoes were so popular that they’ve since been reissued them.

Last year during the NBA All Star game, Reebok reissued the classics D Brown pumps. “I was honored to be a part of this and the many people that continuously have come up to meet over the years stating how much they enjoyed that shoe is unbelievable,” stated Brown.

***image7*** This year in celebration of the 59th NBA All Star game, Adidas will introduce the lightest basketball shoe ever created by the company that’s specially designed for post up players. Kevin Garnett, Dwight Howard and Tim Duncan will be wearing the special NBA All Star edition TS Supernatural Commander shoes in Dallas.

Also, each NBA player will be given a special commemorative 2010 Flip Video camcorder to capture all of the action of the Slam Dunk Contest. This year the All Star game is going to be an exciting event and possibly break or at least set a new attendance record.