Here Comes ‘The Boom’

By BASN Wire Services
Updated: December 27, 2009

MOBILE, Ala. — Fans attending next month’s Under Armour Senior Bowl will be treated to the sights and sounds of one of the most sought after show bands in the nation.

Jackson State University’s “Sonic Boom of the South” will perform at the 61st annual event, game officials have announced.

The pre-game and halftime shows will also feature the Jacksonville Jaguar cheerleaders.

Both shows are presented by State Farm Insurance.

The 2010 Under Armour Senior Bowl is scheduled for January 30 at 3 pm (CT) in Mobile’s Ladd-Peebles Stadium.

The game will be televised by the NFL Network.

The “Sonic Boom of the South” will be making their third trip to Mobile and first since the 2004 Senior Bowl.

They are one of the premier HBCU bands in the country, having performed at several NFL games and the 1991 NBA All-Star game.

Currently under the direction of Renardo Murray, “The Sonic Boom” is nearly 300 members strong.

They have been featured on Motown’s 30th Anniversary television special and the NAACP 34th Image Awards.

“Show bands used to be a long-standing tradition at the Senior Bowl and we’re excited about bringing back the ‘Sonic Boom of the South'”, Senior Bowl Marketing Director Chris Morgan said.

“Our fans have been requesting to see an HBCU band perform at the Senior Bowl for quite some time and we’re happy to finally be able to fulfill that request.”

The Jacksonville Jaguar cheerleaders will be making their first appearance at the Under Armour Senior Bowl.

“The Roar”, as their also known, continue a Senior Bowl tradition that started ten years ago by having NFL cheerleaders perform at the annual senior showcase event.

Senior Bowl fans will have an opportunity to meet “The Roar” during the Senior Bowl Experience at the Mobile Convention Center on January 29.

In addition to “The Sonic Boom” and Jaguar cheerleaders, the winner of the seventh annual Senior Bowl Superstar competition will sing the national anthem prior to kickoff.

Interested singers can sign up for the event at 151 Dauphin Street until registration closes on January 8.

NOTE: Tickets for the 2010 Under Armour Senior Bowl are currently available for purchase at the Senior Bowl ticket offices (151 Dauphin Street and inside Bel Air Mall), select Regions Bank locations, online at or by calling (251) 432-4109.