By Anthony McClean, Editor In Chief Emeritus NEW HAVEN (BASN) —...
African American Golf Digest Still Stands Tall
NEW YORK — Visitors to the PGA Merchandise Show & Convention, January 29-31, 2009 at the Orange County Convention Center in Orlando, Florida, will have the chance to experience the event while celebrating a milestone of five consecutive years of exhibit participation by the African American Golfer’s Digest .
The niche magazine launched in March 2003 and the national quarterly is the nations leading authority for avid Black golfers reaching 80,000 readers with news, information and activities focused towards this niche audience demographic.
It’s “Diversity Pavilion” has been on-site since 2005 and offers minority merchants and golf trade professionals an opportunity for participating with the mega-golf trade-only Show by providing exhibit space and marketing and promotional opportunities through the magazine.
“Our efforts each year are concentrated on accommodating minority entrepreneurs, merchants and inventors in the golf industry with the major companies, senior executives and decision-makers who attend,” says Debert Cook, CMP publisher of the New York-based and independently owned magazine.
“The Diversity Pavilion is an example of the growing participation of minority firms that are either minority-owned, minority-operated, or specialize in reaching the minority golf marketplace.” The African American Golfer’s Digest “Diversity Pavilion” has occupied a combined 1,000 square feet of Show floor space over the five years that it has been exhibiting and for January 2009 Show it will be located at booth #3680 in the Products and Services section of the Show floor.
The PGA Show attracts 45,000 attendees annually.
Each day the “Diversity Pavilion” will host special featured personalities and attractions to heighten the exciting atmosphere of the most comprehensive golf show in the U.S. and the growth of African Americans who are becoming involved with the sport.
Special events and activities include appearances by African American PGA and LPGA members, USGTF certified golf trainers, renowned authors, educators and other industry professionals. The magazine also publishes a special PGA Show Highlights section in its Spring edition each March. Its annual PGA Show press conference will be held in the media center convention hall on January 30.
Additionally this year, the publication will announce winners of its inaugural “Outstanding Leaders In Golf” Awards and hold a public meet & greet reception at it’s booth on January 29 from 2:00 p.m.-3:00 p.m.
Afterwards, a five-day, four-night Business Golf Networking Cruise to the Bahamas departs from Cape Canaveral, Florida on February 4, where attendees can enjoy several business seminars, panel sessions and mix-n-mingle with honorees, friends and colleagues in a relaxed atmosphere conducive for business.
“I am delighted to continue to have a successful working relationship with REED EXHIBITIONS and the PGA SHOW organizers. Our combined efforts have grown participation to this annual trade event and exposed many African Americans to the educational, professional and career benefits of attending this Show which reflects a $70 billion golf industry says Cook, who has received tremendous foot traffic to the exhibit booth each year. There is an estimated are 2.2 million African American golfers in the U.S.
In January 2008, special guests and participants at the “Diversity Pavilion” included: Robin Aikens (LPGA), author of newly released training DVD: “Music, Golf & Motivation;” Alfonzo Dowe Jr., inventor of “The Twister” golf ball cleaning system; Mikell Johnson, Ph.D., author of “The African American Woman Golfer: Her Legacy,” A.B. Enterprises’ Handy-Tee Company, Lando Sports Apparel, and the Bogey Boyz Â® conglomerate specializing in Bogey Boyz clothing, Bogey Boyz Golf Club, Bogey Kidz Â® Mentoring Program, Investment Group, and Travel Agency for destinations worldwide.
Celebrity appearances included “Tiger’s Double,” the celebrity impersonator and look-alike Mr. Herme Chua who signed autographs for more than 1,000 fans. Additional stellar visitors to the booth included Lee Elder (Senior Tour), Renee Powell (PGA/LPGA), Vern Burns (mini-tour player), Charles Calhoun (Golf Channel’s Big Break), Earnie Ellison (PGA Foundation), Jeff Donovant (National Black Golf Hall of Fame), Bill Hopson (Disney Sports & Golf), Burl Bowens (Golf Coach, Hampton University), LaJean Gould (Women In Golf Foundation), Pro Golf at Camp Creek owners, Weldon & Shirely Coleman, Malachi Knowles (African American Golfer’s Hall of Fame), Hercules O. Pitts, a dual-golf course owner from Maryland, Wendell Haskins of The Original Tee Golf Classic, Dara Broadus (Future’s Tour), Addie Cobb of Addie Cobb Golf Academy, Mary L Phelan (EWGA Board Member), Bill Fullard of BF Golf Tournament Services, Anthony Sheriff of Sweet Spot Apparel, Craig Stingley of C.S. Innovation, along with a host of other industry professionals. Media visits and interviews at the Diversity Pavilion included THE GOLF CHANNEL, ESPN, Golf For Women, and several Canadian-based and Florida-based newspapers and radio stations.
NOTE: For further information on the African American Golfer’s Digest or to participate with its programs and events please visit www. AfricanAmericanGolfersDigest.com or call (212) 571-6559, ext. 11.