Press Room

Updated: October 9, 2007

2007 BASN Complete Media Kit PDF (8 1/2 x 11)

Click on link above to see BlackAthlete Sports Network Media Kit in PDF.

The romance between advertising and sports is long and prosperous, even between businesses that aren’t directly connected to the sports industry. The love affair includes the luxury market such as high-end automobiles, jewelry, and electronic lifestyle products. Sports marketing is considered a worthwhile investment for financial institutions, also.

Sports gives advertisers an opportunity to quickly embrace a huge number of loyal people infactuated with the “next time.”

Since 1999, sports fans from around the globe have come to depend on as a reliable provider of information about Black athletes and Black involvement in sports. has a global long-term relationship with Internet savvy sports fans. On the other hand, time, variety, and consitency have earned a niche market position as the definitive source of information about Blacks in sports at all levels. has the power to simultaneously touch the average sports website visitor, while specifically attracting Black visitors. The visitor profile gives advertisers a dual opportunity to hit a wide male demographic that transcends age, gender, income, and race.



Male 60.58% Female 39.42%


12-75 years old Teenage to Early Twenties (16%) 25-35 years (14%) 35-45 years (50%) 45 years old+ (30%)


less than $50,000 (36.3%) $50,000 to $74,999 (27.69%) $75,000 to $99,999 (19%) $100,000 to $150,000 (17%) Bullet

Source: Online Media, Marketing and Advertising Expo

Ad Specifications PDF (8 1/2 x 11)

Click on link above to see BlackAthlete Sports Network Ad Specifications in PDF.

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