Smart Burger King Black Athletes As Major Owners

By
Updated: September 8, 2007

SMART Burger KING BLACK ATHLETES AS MAJOR OWNERS

Shaq O'Neal

“I THINK I’M TURNING BLACK”

WHAT are we about to see

the Burger King King

with a BLACK Face

( and why not ? )

could be read on

At the very least Burger King is doing what other companies should. What Sports itself should do. Cater to Black interests just as business and Sports does to just about every group in America EXCEPT African Americans.

And while to protect the

Integrity of the Box

we must issue a health

WARNING

a lot of Beef and

hamburgers in particular

are NOT good for your health

leave that aside for the moment

Here is what Burger King is doing right. It has decided it is GOOD corporate policy to pursue African American athletes to buy large numbers of its Franchises in urban areas. Gee what a RADICAL idea.

Here is the Low Down

since it’s HOT here and

( no AC in our offices )

we want to leave we’ll

employ one of our

favorite techniques

on such days and

quote extensively from

other credible sources

( don’t tell anyone )

in this case

The Boston Globe

owned by The NY Times

Here is the headline of the recent article: FAULK JOINS OTHER BLACK ATHLETES TO BUY BURGER KING FRANCHISES followed by ” Accord is part of a push by the fast-food chain to raise its urban profile.” That is the headline to the story followed by ……

” While getting ready to don the pads and helmet for another run at the Super Bowl, Faulk and four other current and former black professional athletes have pooled their money to buy 18 Burger King restaurants in Norfolk and Richmond, Va. The deal represents a new attempt by Burger King Corp., the Miami-based fast food chain, to grow its presence in urban areas. It is also an arrangement that allows Faulk, a native of Lafayette, La., to fulfill a goal of providing jobs to others whose backgrounds he can relate to.”

then this ….

” I watched how hard my mom and dad worked. When you’re young, you don’t realize the value and importance of hard work, but now I appreciate that,” he said. Faulk said he learned about the Burger King deal through a business associate. After looking over the details, Faulk said, he was enticed by the fact that many of the restaurants were in predominantly black neighborhoods, and that other current and former star athletes he knows — like National Football League Hall of Famer Marcus Allen and New York Giants defensive end Michael Strahan — were partners in the transaction.”

followed by ……

” A reason Burger King was eager to make the deal happen was that all four partners in the deal are black — Caron Butler of the National Basketball Association’s Washington Wizards and Donnie Edwards of football’s Kansas City Chiefs are the other two. The company wants to make inroads both in cities with high minority populations and among minority entrepreneurs, whose numbers it would like to increase among its franchisees.”

In fact many of Burger King’s Franchises are owned by “minorities” – again leaving healthy eating aside – which is a real PLUS for the company. What is new is their push to work with Black Athletes as owners. A very Smart move. Too BAD other companies don’t get the Message. Too BAD more Black Athletes don’t get the Message. What Burger King’s director of strategic franchising says is that the company needs even more “minority” franchisees.

Now listen to his most important statement ….

” These communities make up more than 30 percent of the US population. There’s strong minority business growth in the US; these are demographic trends that make it a good business move for us to get these guys in. It’s in Burger King’s best interest to look at how to expand into the minority community, to grow our minority and diversity inclusion efforts.”

Praise the Lord Burger King

now when are others

going to learn

most of all

NFL

MLB

NBA

NBC

CBS

ABC

and so so so many others

Let’s repeat that last quote above …

” These communities make up more than 30 percent of the US population. There’s strong minority business growth in the US; these are demographic trends that make it a good business move for us to get these guys in. It’s in Burger King’s best interest to look at how to expand into the minority community, to grow our minority and diversity inclusion efforts.”

Say Amen

( and go for the chicken and the salads )

New York

Whenever you want to reach us with comments or better yet an idea for a topic for the Box ……. blackbox@blackathlete.net

Burger King Logo

TIME FOR A BLACK KING !