Business Week Special Report Yet More Evidence Baseball Writes Off African Americans

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Updated: September 28, 2006

Last Updated: 09/28/06 BUSINESS WEEK SPECIAL REPORT YET MORE EVIDENCE BASEBALL WRITES OFF AFRICAN AMERICANS

” READ MY LIPS BLACK AMERICA ”

You can’t do much better

than Business Week

( other than BASN )

when it comes to

Investigative Journalism

Which brings us to the current issue of BW. A report titled ” The Racial Gap In The Grand Stands ” it tells the Inside Story – the one Baseball denies – that Baseball is as BW puts it “aggressively courting Latinos ” while MLB does nothing at all about or for African Americans that is comparable.

Maybe Old Rachel Robinson

ought to read the report

before she gushes over

Bud Selig once again

next April 15th

We’re going to Quote extensively

from the Report ….

” It’s a sign of the times. As Major League Baseball sails toward another attendance record this season, Latino fans are turning out in large numbers to cheer on the game’s growing cadre of Latino stars. And they’re being aggressively courted with everything from Spanish-language Web sites such as loswhitesox.com to Cuban sandwiches at the New York Mets’ Shea Stadium..”

Some more …..

” What makes MLB’s skillful wooing of Latino fans so fascinating is how starkly it differs from the sport’s failed efforts to engage African Americans. Once blacks were among MLB’s most die-hard fans, as MLB commissioner Bud Selig is fond of recalling. Selig revels in a childhood memory of sitting with his friend Herb Kohl (now a Democratic Senator from Wisconsin) at Chicago’s Wrigley Field in May, 1947. “As I looked around I remember saying: ‘My God, we’re the only white people in the upper deck,”‘ Selig says.”

And more ….

“This season 17 teams, including the Kansas City Royals and Milwaukee Brewers, staged Latino heritage celebrations. Corporate America is tuning in, too. On Sept. 2, Coca-Cola (KO ) and Toyota (TM ) treated about 10,000 gyrating Los Angeles Dodgers fans to Viva Los Dodgers, a Latin dance party in the parking lot outside Dodger Stadium. “If you go to a Major League game anywhere, you see the same [Latino] influence. ”

And then this …..

” Less impressive is baseball’s marketing to Black America. “It doesn’t make sense to me why they wouldn’t do more,” says Richard Lapchick, head of the DeVos Sport Business Management Program at the University of Central Florida. Solomon, MLB’s highest-ranking black official, agrees: He’s pushing for more daring marketing of the sport’s top black stars, such as Florida Marlins pitching sensation Dontrelle Willis and Philadelphia Phillies slugger Ryan Howard. Says Solomon: “We’ve got to take these names and make them cool.” But Tim Brosnan, MLB’s executive vice-president for business, endorses the league’s efforts and says: “There aren’t any plans to market players differently than we have. That includes Latino players, African American players, players of all colors and stripes.”

What more do we need to Add

we’ve been saying the same

year after year

Bud Selig and his MLB

are First Class Hypocrites

giving NOTHING but

Lip Service and

Old Rachel Robinson

to African Americans

as Proof (sic) of

their Interest in

Black Americans

Your Bluff is Up

Yours Bud

Whenever you want to reach us with comments or better yet an idea for a topic for the Box ……. blackbox@blackathlete.net

” I WILL PRAY FOR AFRICAN AMERICANS ”