WNBA Needs A Face Lift

By Richard Kent
Updated: April 6, 2006

Seimone Augustus & Tamika Catchings

Seimone Augustus & Tamika Catchings

CONNECTICUT—The poster children for the WNBA to date have been Sue Bird, Diana Taurasi and Lauren Jackson. All white. Certainly not their fault. But it is all about marketing. Sure, Lisa Leslie has gotten some billboard time but not enough. And how about Tamika Catchings, the best player in the WNBA? Not a bit.

Maybe the draft which took place Wednesday will solve that problem to some extent. The top three players selected were Seimone Augustus of LSU, Monique Currie of Duke, and Cappie Pondexter of Rutgers.
None of them white and all of them stars in their own right.They are certainly personable,intelligent and very photogenic. And all of them are humble. Almost to a fault. All Cappie wants to do is get the ball to Diana at Phoenix.
Well if the WNBA and its boss the NBA played its cards right these three players and Catchings,etc. would be highlighted in commercials and promotions for the upcoming season.
The League needs a new demographic and in part it needs to be minority.Subsidies from the NBA won’t work forever.Black females,black families and black males from 20-50 must be at the games.Not just kids and senior citizens.
We are not the first to advocate this and won’t be the last.The season is a tough one.It is in the summer and major league baseball,the beach and vacations are big competition.
Start thinking new players WNBA.Give Augustus some credit as the two time player of the year.Currie led Duke to the finals and Pondexter is one of the great guards to ever play the game.She and Taurasi will be a star backcourt.
When we see commercials for the all star game in New York in July celebrating the 10th anniversary of the League let’s hope that there are new faces in the crowd.The players deserve it and the League will benefit financially.
You can count on it and the WNBA can take it to the bank.This could be a banner season for the WNBA.The talent is great.Let’s hope they do the right thing.