NASCAR College Tour To Visit HBCUs

By Off The BASN Sports Wire
Updated: October 6, 2005

DAYTONA BEACH, Fl. — The National Association for Stock Car Auto Racing (NASCAR) announced the details for the 2005 NASCAR College Tour presented by The Coca-Cola Company.

In a joint effort, NASCAR and The Coca-Cola Company will visit four Historically Black Colleges and Universities and Hispanic Serving Institutions to raise awareness about the NASCAR industry and its many career pportunities. The tour kicked off Friday with a visit to Johnson C. Smith University in Charlotte, N.C.

Students will get an in-depth look at the business side of NASCAR as presented by a panel of industry executives and select students will have the opportunity to earn scholarships.

In addition, NASCAR and partnering companies will be collecting resumes from attending students to help with internships and job placement within the industry.

“The NASCAR College Tour presented by The Coca-Cola Company has been educating diverse college students about the opportunities in NASCAR for five years,” said Tish Sheets, NASCAR director of diversity.

“The College Tour has helped increase exposure for the NASCAR Diversity Internship Program which, in turn, has led to more diverse students earning jobs within the industry.”

Beatriz Perez, vice president, media, sports and entertainment marketing for the Coca-Cola Company said, “The Coca-Cola Company has been proud to partner with NASCAR on the College Tour since its inception in 2001″.

“A strong commitment to education and sports has been a part of Coca-Cola for many years, and we feel it is important to introduce NASCAR and its career opportunities to students of all backgrounds.”

At each school visit, three pre-selected students will compete for a NASCAR scholarship presented by UPS. Each student will make a presentation on NASCAR, diversity and corporate America related opportunities. The winner will be selected by the executive panel.

Along with the educational aspects of the College Tour, NASCAR will have an on-campus presence all day, including the NEXTEL Mini-Experience, show cars, informational booths and live music. Students will also see a College Tour video voiced by hip-hop pioneer and radio personality Funkmaster Flex.

“We are excited about hosting the NASCAR College Tour on our campus,” said Johnson C. Smith University President, Dr. Dorothy Cowser Yancy.

“Charlotte and the surrounding areas are hotbeds of NASCAR activity, and this Tour stop will introduce our students to employment, internship opportunities in the motorsports industry, as well as opportunities for academic programs in our colleges”.

“We are especially pleased that one of our students will walk away from the experience with a substantial scholarship award.”

The 2005 NASCAR College Tour presented by The Coca-Cola Company will also visit North Carolina A&T State University on Oct. 12, Clark Atlanta University on Oct. 27 and the University of Miami on Nov. 17.