NASCAR Applauds Diversity Efforts

By Off The BASN Sports Wire
Updated: June 22, 2005


Bill Lester and Jesus Hernandez

DAYTONA BEACH — In the second installment of a spotlight series to recognize leadership in diversity throughout the industry, NASCAR applauds Waste Management, Inc. (NYSE: WMI) for being at the forefront of helping to diversify American’s second most-popular sport.

Waste Management is actively involved with the industry’s Drive for Diversity program and NASCAR’s Diversity Council, supports an African-American, Hispanic and female driver in NASCAR, and has supported efforts to recognize the achievements of African-Americans in motorsports.

“Waste Management and NASCAR share a vision that diversity is the right thing to do, as well as a smart strategy for sustaining and growing our businesses,” said George Pyne, NASCAR’s chief operating officer.

“Waste Management is an instructive example for every company involved in NASCAR in demonstrating a genuine commitment to helping increase diversity and providing meaningful opportunities throughout the sport.”

“We’re inspired to be part of the growing efforts to make NASCAR look more like America,” said Carlton Yearwood, chief diversity officer for Waste Management and a member of the NASCAR Diversity Council.

“We are proud that providing real opportunities for people to participate in the sport as fans, drivers, crew members and in other roles, is a key initiative at NASCAR.”

NASCAR Executive Steering Committee Co-Chairman Earvin “Magic” Johnson said, “Diversity in NASCAR requires involvement by teams, tracks and partners. I commend Waste Management for their efforts and urge everybody throughout the industry to contribute to this important initiative.”

Waste Management is taking a leadership position in diversity through sponsorship of NASCAR drivers Bill Lester, Jesus Hernandez and Terri Williams. Lester, an African-American competing in his third year in the NASCAR Craftsman Truck Series, is driving the Waste Management No. 22 Toyota Tundra in five races in 2005.

Hernandez, of Mexican American descent, is driving the No. 17 Waste Management Ford in the NASCAR Dodge Weekly Series. Female driver Terri Williams pilots the No. 02 Waste Management Chevrolet in the NASCAR Dodge Weekly Series and Drive for Diversity program.

“The drivers Waste Management supports in NASCAR’s diversity program are an inspiration to our own drivers and employees who are working to perform at even higher levels for our customers and shareholders,” said Curt Knapp, senior vice president of marketing at Waste Management.

Earlier this month, Waste Management hosted a landmark event at the National Press Club to highlight the contributions of African Americans in motorsports and the diversity initiatives underway in NASCAR.

The event premiered the documentary “Black Wheels,” a ground-breaking film celebrating the history of black pioneers in motorsports, which Waste Management helped underwrite. The documentary will broadcast nationwide throughout the summer.

Houston-based Waste Management, Inc. is a proud sponsor of NASCAR. The Company’s relationship with NASCAR also includes providing waste management and recycling services to major NASCAR racetracks throughout the country. Waste Management is also involved at the local level as a service provider for many of the NASCAR Dodge Weekly Series tracks.

This spotlight series recognizes teams, tracks, sponsors and partners for furthering diversity within NASCAR. Previously, UPS was recognized for the company’s commitment to diversity.