NASCAR Celebrates Black History Month

By Off The BASN Sports Wire
Updated: February 4, 2005

Tirunesh Dibaba
Bill Lester

DAYTONA BEACH, Fla. — The National Association for Stock Car Auto Racing (NASCAR) have announced a month-long series of events to celebrate Black History Month.

“The events surrounding Black History Month are a part of our ongoing attempt to raise awareness in all communities about NASCAR’s on-track and off-track opportunities throughout the sport,” said NASCAR Chairman and CEO Brian France. “We are committed to making our sport – on and off the race track – look more like America.”

The month kicks off with a Drive for Diversity forum to include students in the North Carolina A&T State University Motorsports program.

The seminar will feature representatives from NASCAR, Drive for Diversity, the Joe Gibbs/Reggie White Driver Development Program and other industry experts answering questions from students about the opportunities in the motorsports industry.

NASCAR’s “Race for the Mic,” an “American Idol” style competition at North Carolina A&T State University, will give contestants from across the country a chance to sing the National Anthem live at a NASCAR event during Daytona Speedweeks.

The program will include contestants representing several Historically Black Colleges and Universities. The day will also include a fashion show featuring NASCAR-related apparel modeled by A&T students.

Students from Bethune-Cookman College will tour Daytona USA and Daytona International Speedway as part of ‘NASCAR 101′. Students will receive a NASCAR marketing presentation, a team building session and learn about the different professional opportunities available within the motorsports industry.

The two winners of the Urban Youth Racing School (UYRS) Points Championship will be recognized before the NASCAR Craftsman Truck Series race at Daytona. The two champions will take part in a pre-race ceremony with Bill Lester which will be broadcast live on SPEED Channel.

The Bethune-Cookman Marching Band will perform during pre-race ceremonies at Daytona International Speedway prior to the Daytona 500.

NASCAR is also working closely with its media partners to celebrate Black History Month by producing several special features on African-Americans in NASCAR.

“NASCAR hopes to raise awareness about the sport and its opportunities during its celebration of Black History Month,” said Tish Sheets, Director of Diversity and Special Projects.