By Anthony McClean, Editor In Chief Emeritus NEW HAVEN (BASN) —...
BlackAthlete Sports Network Set To Launch Promotional Commercial During NBA All-Star Weekend in Denver.
NEW YORK, NY. BlackAthlete Sports Network, LLC (BASN) NY, NY announced the unveiling of its new promotional commercial that will air during All-Star weekend in Denver Colorado this weekend. The video billboard will be seen by millions of fans attending the many events in and around the Pepsi Center.
This represents a wonderful opportunity to get the message out that BlackAthlete Sports Network is the quintessential 21st century media company focusing on the life and times of black athletes past and present. “ This is our coming out party so to speak”, CEO Roland Rogers said. “ Although we’ve been around since 1999 few people actually knew we were out there.” “ We will utilize the TV commercial and our newspapers as a marketing tool to forge a presence in mainstream sports media globally.”
The black sports portal recognizes the tremendous potential of corporate sponsors wanting to reach the billion-dollar African-American and Hispanic market. The BASN brand will allow consumers to identify with a product that speaks to them while understanding the relationship of past struggles all people of color have has to endure to insure equality in and out of sports.